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- Boost your marketplace rankings using insight-driven performance data
- Maximize advertising impact to secure higher ROI and scale efficiently.
- Expand with confidence into global markets and outpace your competitors.
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Prosper equips sellers with the insights, strategies, and connections they need to grow smarter and scale beyond Amazon.
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News
Amazon’s New Title Restrictions Goes into Effect
The looming 75-character product title deadline from Amazon is received push back from sellers due to the impact it will have on their business. Starting July 27, 2026, product titles in every category except media will need to be 75 characters or less, including spaces. Amazon officials said the goal is to make titles display […]
AI Referrals Set to Rival Google Traffic for E-Commerce Brands
The engine that has historically driven online retail sales is changing. Google Search, long the default engine for product discovery, is losing its grip on the top of the sales funnel as AI tools like ChatGPT Perplexity and even Google’s Gemini, are sending shoppers directly to product pages. Referral traffic from AI assistants tends to […]
Nike Consolidates China Sales as Report Exposes Amazon Account-Masking Tactics
How brands show up and sell to shoppers in China is increasingly contested, and two recent moves show why. SmartScout founder Scott Needham warned that Chinese sellers are skirting the platform’s enforcement, questioning whether Amazon is unable or unwilling to stop it. Meanwhile, Nike announced it will cut thousands of online distributors in China to […]
How to Transition From Amazon Seller to DTC Brand: A Step-by-Step Guide
Amazon FBA built your business. Now it’s squeezing your margins. With Sponsored Products costs trending up and fees eating into every sale, a growing number of established Amazon operators are making a calculated move: building direct-to-consumer (DTC) channels they own, control and profit from. This guide walks you through five steps to launch a hybrid Amazon-plus-DTC model without torching […]
How to Build an Email List as an Amazon Seller Without Getting Banned
Learn how to legally build an email list as an Amazon seller using QR codes, product inserts, and compliant automation without breaking Amazon's rules.
How to Negotiate Payment Terms and Defect Rates With Overseas Manufacturers
Learn how to negotiate payment terms with overseas manufacturers, write AQL 2.5 defect-rate clauses, and use pre-shipment inspections to protect your Amazon FBA margins.