3/23/2020 12:30 PM - 3:15 PM

Room: 9

Workshop

Speaker

Meny Hoffman

CEO

Ptex Group

Description

How to Leverage Your Amazon Brand to Cultivate Loyalty and Create More Opportunities on Amazon and Beyond

With millions of products competing for visibility on Amazon’s highly-saturated marketplace, private label brands can’t afford to blend in. In this detailed workshop, Meny Hoffman, CEO of Ptex Group, will show you step-by-step strategies for implementing clear, compelling, and consistent brand messaging across Amazon and beyond, so you can cultivate trust, build loyalty, and boost sales. This workshop is designed for growing or established Amazon private label sellers with an eye toward long-term growth on Amazon. Meny will dive into real-life examples of how top private label brands are achieving success by personalizing the customer experience, and using every touchpoint as an opportunity to help customers feel more connected to their brand. Through in-depth examples and hands-on exercises, you’ll learn how you can do the same to help your growing Amazon business thrive.
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