3/19/2019 3:30 PM - 4:30 PM
Learn the tools to ramp sales and improve rankings faster by leveraging both Amazon Search Ads (Sponsored Product Ads & Headline Search Ads) and Amazon DSP (formerly Amazon Advertising Platform). In this talk we’ll dive into real case studies that highlight the following:
• 3 Sponsored Product Ad x-factors.
• How to leverage Amazon Data to retarget shoppers who view your ASINs but don’t purchase.
• Utilize Amazon’s audience targeting to find shoppers looking at your competitors products who haven’t purchased yet and reach them with display ads across the web.
• Target people who are “in the market” for your products on Amazon before they even see your sponsored product ads.