3/19/2019 3:30 PM - 4:30 PM

Room: 7

General Session

Speaker

Brett Curry

Brett Curry

CEO

OMGCommerce

Description

Sell More, Sell Faster with Sponsored Product Ads and Amazon DSP

Learn the tools to ramp sales and improve rankings faster by leveraging both Amazon Search Ads (Sponsored Product Ads & Headline Search Ads) and Amazon DSP (formerly Amazon Advertising Platform). In this talk we’ll dive into real case studies that highlight the following:

• 3 Sponsored Product Ad x-factors.

•  How to leverage Amazon Data to retarget shoppers who view your ASINs but don’t purchase.

• Utilize Amazon’s audience targeting to find shoppers looking at your competitors products who haven’t purchased yet and reach them with display ads across the web.

• Target people who are “in the market” for your products on  Amazon before they even see your sponsored product ads.

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