The Advertising Price of Product Launch: Costs and Strategies for Getting To Page One
There is no shortcut to Page One of a search term that matters. It is a hard battle against competitors for ratings, reviews, and rank. Assuming you have product-market fit, to win you have to have capital, patience and a nuanced advertising strategy that leverages multiple ad types and approaches. This talk will cover a category analysis of what it truly costs to get to page one for a high-performing search term, and how long you can expect it to take. From there we'll explore systematic advertising and inventory strategies for managing these costs and being time and capital efficient.