3/25/2020 9:00 AM - 10:00 AM

Room: 7

General Session


Aatish Salvi

Aatish Salvi




The Advertising Price of Product Launch: Costs and Strategies for Getting to Page One

There is no shortcut to Page One of a search term that matters. It is a hard battle against competitors for ratings, reviews, and rankings. Assuming you have product-market fit, to win you have to have capital, patience and a nuanced advertising strategy that leverages multiple ad types and approaches. This talk will cover a category analysis of what it truly costs to get to page one for a high-performing search term, and how long you can expect it to take. From there we'll explore systematic advertising, inventory strategies for managing these costs, and being time and capital efficient.
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