3/18/2019 2:45 PM - 3:45 PM

Room: 7

General Session | General Sessions


David Fortunato

David Fortunato


Fortunato Intellectual Property Law


The Design Patent as a Means of Protection For Private Label Sellers

Unfortunately for private label sellers, there’s no silver bullet that guarantees Amazon will take down ASINs or suspend privileges of infringing sellers. However, a design patent gives the private label seller more ammunition and leverage, and increases the likelihood that Amazon will move against infringing sellers. Beginning with whether it makes sense for a private label seller to obtain design patents, to tactics and strategy for moving against infringers, patents are not a one-size-fits-all solution. We will discuss the options available to private label sellers: from identifying and protecting their IP to moving against infringing sellers – and leave you with a greater understanding of your options and the tools available to possibly increase your competitive advantage.
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