The Value of A Proper IP Strategy on Amazon: From Product Launch to Exit
IP plays a huge role throughout the lifecycle of any Amazon business. The right IP can give you a leg up on your competition who are fighting for success in already crowded niches. On the day that you sell your business, IP can be a multiplier of the price you are paid - but only if you have handled it correctly. In this session we are going to explore the right steps for you take in the beginning to establish protection, how to avoid IP conflicts with other sellers, how to leverage your IP to gain and maintain a market advantage during the growth phase, and how to set up your IP for a successful and prosperous exit.