3/24/2020 4:00 PM - 5:00 PM

Room: 10

General Session

Speaker

Rich Goldstein

Rich Goldstein

Goldstein Patent Law

Description

The Value of a Proper IP Strategy on Amazon: from Product Launch to Exit

IP plays a huge role throughout the lifecycle of any Amazon business. The right IP can give you a leg up on your competition who are fighting for success in already crowded niches. On the day that you sell your business, IP can be a multiplier of the price you are paid - but only if you have handled it correctly. In this session we are going to explore the right steps for you take in the beginning to:

  • Establish protection
  • Avoid IP conflicts with other sellers
  • Leverage your IP to gain and maintain a market advantage during the growth phase
  • Set up your IP for a successful and prosperous exit
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