Using Funnels to Create Customer Engagement (Within Amazon TOS)
A key to success on Amazon is driving external traffic to Amazon to spin up Amazon's organic sales machine. But in doing so, Amazon tries to take ownership of your customers and limits your ability to re-market to them on their platform. How can you strengthen your sales funnels while retaining your ability to communicate with your customers? This session will describe the most effective strategies in terms of fast and slow funnels, the best assets and opportunities to reach your customers within TOS, and how to build a brand flywheel by tying it all together so your past product successes can drive success of your next product launch.