Agenda

Monday, March 23

9:00 AM - 11:45 AM

15 Automation Tools and an Advanced Crash Course on How to Use Them

Will Christensen, Co-Founder, DataAutomation

Type: Workshop|Room: 9

3/23/2020 9:00 AM - 11:45 AM

Room: 9

Workshop

Speaker

Will Christensen

Will Christensen

Co-Founder

DataAutomation

15 Automation Tools and an Advanced Crash Course on How to Use Them

During our three hour session together, we will do a crash course into the little known features I've discovered over the years with my clients. We will examine why the tools are valuable, and delve deeper into their hidden features. We'll be moving fast so don't expect us to cover everything. However, you will be excited about what we do!

  • Gmail - Filters, labs, and plugins, as well as configurations you need to know about
  • Streak - A CRM built into Gmail
  • Google Sheets - Formulas Excel can only dream of and instant access to data
  • Clipboard Managers - Why every single e-commerce seller in the world will save 10 mins a day installing one of these
  • Google Tag Manager - What is it? Why you should install on your website, and how to use it to create your own affiliate program
  • Google Drive vs DropBox vs Box - Are all your files in the cloud? The good, the bad, the amazing!
  • Hotjar - Ever wanted to sit down with your customers and watch them browse your website? Now you can!
  • Zapier - An automation tool that can connect to over 1,500 apps and any API out there
  • Trello - A Kanban task management tool for teams and individuals - not just for developers
  • Airtable - A human readable database - no this is not a Spreadsheet. Build your own PIM (Product Information Management)
  • Notion - A super flexible note taking Wiki system
  • Active Campaign - A marketing automation system with built in CRM

Expand Your Amazon Empire: Mastering the Art of Customer Conversion On and Off Amazon

Janelle Page, Executive Vice President of Marketing and eCommerce Strategy, Nutraceutical Corporation

Type: Workshop|Room: 10

3/23/2020 9:00 AM - 11:45 AM

Room: 10

Workshop

Speaker

Janelle Page

Janelle Page

Executive Vice President of Marketing and eCommerce Strategy

Nutraceutical Corporation

Expand Your Amazon Empire: Mastering the Art of Customer Conversion On and Off Amazon

This workshop is for Amazon sellers interested in increasing Amazon sales while also growing a band of brand loyal fans. Attendees will learn how to capture customer contact information and effectively deploy life-cycle marketing techniques to increase purchaser frequency and average order size. This course is replete with creative, actionable strategies you can implement right away to increase sales and profitability both on and off Amazon. A sample of some of the topics to be covered include:

  • Customer Conversion: How to win the click, cart, and your customer's heart
  • Building and Leveraging Your List: Effective strategies to grow and maximize your customer list
  • eCommerce Essentials Kit: The tools, apps, and integrations successful ecommerce sellers cannot live without (This is Shopify heavy, but woocommerce, Big Commerce, and Magento sellers all have similar tools and integrations so the tips and techniques shared will have application for all).
  • Partnerships and Platforms: How to leverage influencers and complimentary brands to grow your business and customer list, plus special Instagram, Facebook and Google strategies you can use to gain organic and paid traffic to your website or Amazon product listings
  • Retail Ready: When and how to get your products into retail

12:30 PM - 3:15 PM

Build a Successful Video Strategy on Amazon

Janelle Page, Executive Vice President of Marketing and eCommerce Strategy, Nutraceutical Corporation

Type: Workshop|Room: 10

3/23/2020 12:30 PM - 3:15 PM

Room: 10

Workshop

Speaker

Janelle Page

Janelle Page

Executive Vice President of Marketing and eCommerce Strategy

Nutraceutical Corporation

Build a Successful Video Strategy on Amazon

This extensive workshop will cover where and how you can use video on Amazon to:

  • Increase your sales
  • Build your brand
  • Engage your followers

Workshop attendees will also learn how to create compelling, high-converting videos for their Amazon product detail pages. In addition to learning the “Video Success Formula," attendees will discover video strategies to increase traffic and drive sales on both Amazon and their eCommerce site.

Leverage Your Amazon Brand to Cultivate Loyalty and Create More Opportunities on Amazon and Beyond

Meny Hoffman, CEO, Ptex Group

Type: Workshop|Room: 9

3/23/2020 12:30 PM - 3:15 PM

Room: 9

Workshop

Speaker

Meny Hoffman

CEO

Ptex Group

Leverage Your Amazon Brand to Cultivate Loyalty and Create More Opportunities on Amazon and Beyond

With millions of products competing for visibility on Amazon’s highly-saturated marketplace, private label brands can’t afford to blend in. In this detailed workshop, Meny Hoffman, CEO of Ptex Group, will show you step-by-step strategies for implementing clear, compelling, and consistent brand messaging across Amazon and beyond, so you can cultivate trust, build loyalty, and boost sales. This workshop is designed for growing or established Amazon private label sellers with an eye toward long-term growth on Amazon. Meny will dive into real-life examples of how top private label brands are achieving success by personalizing the customer experience, and using every touchpoint as an opportunity to help customers feel more connected to their brand. Through in-depth examples and hands-on exercises, you’ll learn how you can do the same to help your growing Amazon business thrive.

3:30 PM - 6:15 PM

Advanced Chat Bot Ranking and Review Strategies for Amazon Private Label Sellers

Michelle Barnum Smith, Your Marketing Therapy

Type: Workshop|Room: 10

3/23/2020 3:30 PM - 6:15 PM

Room: 10

Workshop

Speaker

Michelle Barnum Smith

Michelle Barnum Smith

Your Marketing Therapy

Advanced Chat Bot Ranking and Review Strategies for Amazon Private Label Sellers

Take your Amazon game to the next level with advanced chat bot building strategies with Amazon Chat Bot Queen, Michelle Barnum Smith. In this workshop you will get hands on experience with advanced ManyChat campaign templates to help you Rank and Review your listings. We'll setup each template step-by-step and connect to Facebook Ads as well as setup as a promoted message or broadcast to your existing subscribers. Prerequisites include experience with ManyChat Pro, preferably an existing ManyChat list of at least 1,000 subscribers and familiarity with Facebook Ads. If you’re new to ManyChat, checkout Michelle’s free training for setting up a subscriber campaign to help you attract subscribers to your own ManyChat Launch List. It is critical that every attendee of this workshop already have some experience with ManyChat Pro, and have an account that they can access during the workshop.

When Black Hats Attack: Teaching Sellers to Defend Their Amazon Accounts and Brands

Chris McCabe, Former Amazon Insider, ecommerceChris

Leah McHugh, ecommerceChris

Type: Workshop|Room: 9

3/23/2020 3:30 PM - 6:15 PM

Room: 9

Workshop

Speakers

Chris McCabe

Chris McCabe

Former Amazon Insider

ecommerceChris

Leah McHugh

Leah McHugh

ecommerceChris

When Black Hats Attack: Teaching Sellers to Defend Their Amazon Accounts and Brands

We’ll show sellers how to prepare and protect themselves from competitor sabotage. We’ll talk about tactics that less sophisticated sellers use to attack each other and cover how third-party services launch attacks on a competing seller’s behalf. We will teach sellers to:

  • Identify potential attacks as they happen and react quickly to limit the damage
  • Keep up with trends on black hat tactics, including methods and companies or services associated with the various forms of attack
  • Learn which teams at Amazon reliably investigate and research anti-competitive behavior by black hat sellers and services and how to communicate with them
  • Answer questions like: should fake infringement claims be handled the same as fake safety complaints? How do you cope with authenticity complaints against your own brand?
  • Develop an SOP for employees -- how to detect competitor attacks, and how to write reports to Amazon abuse and policy teams to counter them
  • We’ll address how best to correct listing changes to fix fake contributions and reverse listing hijacking. We’ll cover current tactics sellers use who find Vendor Central loopholes
  • How to leverage Brand Registry to protect your listings, even if you’re not a brand owner

Tuesday, March 24

9:00 AM - 9:20 AM

Kickoff and Welcome to Prosper Show 2020

James Thomson, Partner, Buy Box Experts

Type: General Session|Room: 7

3/24/2020 9:00 AM - 9:20 AM

Room: 7

General Session

Speaker

James Thomson

James Thomson

Partner

Buy Box Experts

Kickoff and Welcome to Prosper Show 2020

We review key developments on Amazon in the past 12 months since PROSPER Show 2019, and discuss key topics of discussion for this year's show.

9:30 AM - 10:45 AM

KEYNOTE: The Art and Science of a Great Customer Experience

Jon Picoult, Watermark Consulting

Type: Keynote|Room: 7

3/24/2020 9:30 AM - 10:45 AM

Room: 7

Keynote

Speaker

Jon Picoult

Jon Picoult

Watermark Consulting

KEYNOTE: The Art and Science of a Great Customer Experience

This is Jon’s flagship program for organizations that seek to strengthen their customer experience (“CX”) with cultural, behavioral and operational change. In it, he addresses a fundamental question for any business: How do you stand out from the crowd? Many sources of competitive differentiation can be fleeting – product innovations can be mimicked, technology advances can be copied, and cost leadership is difficult to achieve let alone sustain. But as Jon describes in this captivating session, a great customer experience (and the workplace environment supporting it) can deliver tremendous strategic and economic value to a business, in a way that’s difficult for competitors to replicate. Filled with compelling insights and fascinating case studies, this program reveals the time-tested techniques used by legendary companies to turn their customers into raving fans. Attendees will come away with specific, actionable ideas for enhancing their customer experience, no matter what type of constituency they serve. Topics typically covered in this program include:

  • What great companies know about the difference between CX and customer service
  • How great experiences boost financial results and accelerate business growth
  • The current state of CX in the marketplace and the competitive opportunity it implies
  • The link between a company’s employee experience and its customer experience
  • The 12 time-tested principles used by legendary companies to differentiate their CX.

11:00 AM - 12:00 PM

Build Brand Loyalty on Amazon (and Beyond): Seven Touchpoints for Private Label Sellers

Meny Hoffman, CEO, Ptex Group

Type: General Session|Room: 9

3/24/2020 11:00 AM - 12:00 PM

Room: 9

General Session

Speaker

Meny Hoffman

CEO

Ptex Group

Build Brand Loyalty on Amazon (and Beyond): Seven Touchpoints for Private Label Sellers

Today’s product label brands face an enormous challenge: they must make their products the obvious choice in a crowded market that’s only becoming more saturated with savvier, flashier, cheaper competitors. The private label brands who rise to the top will be the ones who consistently and strategically convey a strong, clear brand message—one that turns transactions into experiences, makes a memorable impression on their customers, and reaches their customers on an emotional level.

Since 2001, Meny Hoffman and his team at Ptex Group have been helping businesses grow their products from the ground up into winning brands, with some reaching over eight figures in sales. In this practical, information-packed session, he’ll be walking you through the seven key touchpoints that Amazon sellers should be leveraging to build a brand that gets them noticed in a noisy marketplace, helps them generate the kind of brand loyalty that drives profits—and most importantly, enables them to scale their business on their own terms, on Amazon and beyond.

Tax Ramifications for Sellers Two Years After Wayfair

Michael Fleming, CEO, Sales Tax and More

Type: General Session|Room: 10

3/24/2020 11:00 AM - 12:00 PM

Room: 10

General Session

Speaker

Michael Fleming

Michael Fleming

CEO

Sales Tax and More

Tax Ramifications for Sellers Two Years After Wayfair

In this webinar, tax expert Mike Fleming will delve into the changes the Wayfair decision has imposed on sellers over the last two years - many of which have actually been good news. Learn the latest about state requirements for sellers. Mike will specifically address these topics in addition to addressing any audience questions:

  • What is the latest on marketplace collection statutes?
  • Do I need to do anything if the Marketplace is collecting?
  • Are the requirements for ecommerce sellers different than Amazon(marketplace) only sellers
  • What is the latest on states pursuing sellers for back taxes?
  • What should I do if a state comes after me?
  • What about income tax?
  • What does the future hold?

The Game Plan to Scale and Sell Your Business- from Today to Your Biggest Payday

Scott Deetz, Northbound Group

Type: General Session|Room: 7

3/24/2020 11:00 AM - 12:00 PM

Room: 7

General Session

Speaker

Scott Deetz

Scott Deetz

Northbound Group

The Game Plan to Scale and Sell Your Business- from Today to Your Biggest Payday

This is an advanced session specifically for eCommerce entrepreneurs looking to first scale their business and then consider exit alternatives for a 7 or 8 figure valuation within the next 1-3 years. 


Chances are you will put more money in your pocket from selling your business than from the entire time you are running it. However, there are things you need to do today to create a sellable business and maximize the valuation you receive.  
In addition, what is good for selling a business is also good for running it.  Scott will provide you with an actionable plan that is ideally implemented up to 2 years before your exit.  Here are some of the key points you’ll learn:

  • Getting your house in order – what you need to do today to have a sellable business tomorrow
  • How to identify and unlock key bottlenecks in your business to accelerate growth and increase profitability
  • The most effective way to improve your business’ cashflow 
  • Advanced supplier negotiation strategy to improve cashflow and reduce costs
  • What actually increases the value of your company 
  • How to value your business today, forecast your future valuation and determine the right time to sell 
  • How a buyer analyzes and values your company, so you can position your business to be more attractive to them and get the deal you want
  • Advanced insight from 7 & 8 figure deals, including negotiations and deal structuring 

In addition, Scott will discuss the key mistakes many sellers make that prevent them from selling their business and how to avoid them.  

All attendees to this session will receive an extensive set of financial and strategic valuation templates, specifically designed to help Amazon entrepreneurs optimize their profitability and business valuation.

If you ever think “Someday I’d like to sell this business”, then this is a must-attend session to learn how you can achieve your biggest payday.

1:30 PM - 2:30 PM

A Data-Driven Assessment of PPC Strategies and Best Practices

Franz Jordan, Sellics

Type: General Session|Room: 7

3/24/2020 1:30 PM - 2:30 PM

Room: 7

General Session

Speaker

A Data-Driven Assessment of PPC Strategies and Best Practices

One of PROSPER's most popular speakers is back. Franz will discuss key changes in PPC strategies being used by successful sellers, including:

  • Target audience: advanced sellers
  • We will analyze different PPC strategies and how they perform
  • It will be data heavy but we will make sure to generate actionable insights that can be implemented by sellers right away.

Attract Investment Funding and Increase Exit Valuation Using Advanced Ecommerce Accounting Techniques

Brittany Brown, CEO, LedgerGurus

Type: General Session|Room: 10

3/24/2020 1:30 PM - 2:30 PM

Room: 10

General Session

Speaker

Brittany Brown

Brittany Brown

CEO

LedgerGurus

Attract Investment Funding and Increase Exit Valuation Using Advanced Ecommerce Accounting Techniques

Today’s ecommerce businesses are prime targets for investment or acquisition and a successful company can become a financial windfall. Sadly, many business owners leave money or equity on the table through poor accounting techniques that understate the value of their business. These problems are easy to avoid if you know how to handle your accounting correctly. In this break-out, we will cover advanced accounting techniques to help you attract investment money and protect your exit valuation. Three take-aways:

1. Learn the key elements investors and buyers are looking at and how to present your company in the most favorable way possible.

2. Learn why default accounting approaches will understate the value of your company and how to correct those issues.

3. Learn to correctly record cost of goods sold and inventory to reflect accurate and favorable margins.

Outline:

A. Investors are looking for opportunity and potential

  • a. Attributes of successfully funded product companies
  • b. What investment capital can do to accelerate product companies.
  • c. How your accounting makes you look like a good investment or purchase (My ideas but I will also interview some investors to have real data):
    • i. Financial information that is clearly in order and reliable reflects well on your business and creates buyer/ investor confidence.
    • ii. Business owners who are informed and confident command more respect at the negotiations table
    • iii. Accurate margins and metrics reflect the true value
    • iv. Clearly able to see where the opportunities are
      • 1. Currently selling on Amazon but other markets are untouched still
      • 2. Great margins on the product
      • 3. New product lines
      • 4. Relationships with Vendors
      • 5. Market Opportunity

B. Valuation is based on

  • a. I will research this and have solid data from those who are purchasing on how they are valuing.
  • b. This is very often a multiple of revenue and with net income and margins considered
  • c. How do you maximize your revenue and correctly reflect the high performance of your business?
  • d. A buyer can:
    • i. Change the shipping methods
    • ii. Change the overhead structure
    • iii. Warehouse differently
    • iv. The only things that really matter are revenue, COGS, key relationships, and market reach/opportunity
      • 1. These are the hardest parts to get right with ecommerce accounting.

C. Advanced Accounting Practices to maximize valuation

  • a. Ecommerce accounting done poorly almost ALWAYS understates revenue and shows margins that are too low. These are the very things that valuations are based off.
    • i. Amazon sales recorded too low with default accounting approach. What is the problem and what is the solution?
    • ii. How to handle amazon activity correctly
    • iii. Tools to use to make this easy
    • iv. Real statistics from our clients who had us clean up their books and the financial restatements on revenue were in the $100’s of thousands v. Brief Discussion of other channels understating revenue
    • vi. Brief Discussion of Crowd Funding understating revenue
    • vii. Lots of customer examples and stories

D. COGS: The second most important number to get right

  • a. Done incorrectly this shows huge volatility in your profitability that is misleading (scares away investors and buyers when your business is much more stable)
  • b. Shows margins that are too low (therefore understating the opportunity)
    • i. Profit and Loss is NOT cash flow
    • ii. Expensing right away versus moving through inventory
    • iii. Tracking your cost per SKU iv. Tools and solutions’
    • v. Lots of customer examples and stories

E. But really before the investors and buyers, these numbers are for YOU!

  • a. Managing by the numbers proactively
  • b. The KPI’s and trends to watch
  • c. The numbers to look at every month
  • d. Questions you should ask 

What Got You to Seven Figures Won’t Get You to Eight Figures - Use Financial and Operational Leverage to Move Beyond Your Plateau

Tyler Jefcoat, Seller Accountant, LLC

Type: General Session|Room: 9

3/24/2020 1:30 PM - 2:30 PM

Room: 9

General Session

Speaker

Tyler Jefcoat

Tyler Jefcoat

Seller Accountant, LLC

What Got You to Seven Figures Won’t Get You to Eight Figures - Use Financial and Operational Leverage to Move Beyond Your Plateau

Many sellers get stuck in a $1-3M plateau but you don't have to. Learn the surprisingly practical secrets for moving your business to the next level regardless of whether your goal is to scale, sell or sit (on the beach). Hint: it’s not working more hours. All successful sellers know that they need to work on their business and not just in it but they get stuck figuring out exactly what to do. In this session, we will talk about HOW to use advanced operational and financial systems to create the leverage you need to multiply your efforts and grow your business.

2:45 PM - 3:45 PM

Extend Your Brand into Brick and Mortar Channels

Emilie Canty, Re:Launch

Type: General Session|Room: 10

3/24/2020 2:45 PM - 3:45 PM

Room: 10

General Session

Speaker

Emilie Canty

Emilie Canty

Re:Launch

Extend Your Brand into Brick and Mortar Channels

Far too many brands grow up on the Amazon channel, but never make the jump into brick and mortar. In this session, Emilie Canty will examine what critical steps the brand owners need to take to position their brands to traditional brick and mortar retailers that likely have never seen or heard of these brands. Emilie will examine issues such as financing terms, packaging, pricing, product positioning, and timing. 

Inside the Mind of a Buyer: What I Learned Acquiring Eight Amazon FBA Businesses in 75 Days

Richard Jalichandra, 101-Commerce

Type: General Session|Room: 9

3/24/2020 2:45 PM - 3:45 PM

Room: 9

General Session

Speaker

Inside the Mind of a Buyer: What I Learned Acquiring Eight Amazon FBA Businesses in 75 Days

Ever dreamed of selling your Amazon ecommerce business? If yes, wouldn’t it be great know what the buyer is looking for? Richard Jalichandra will take you inside the mind of the acquirer – a very different point of view than you’ll get from consultants who advise how to sell a business. Richard is an ecommerce veteran who has acquired three dozen companies in his career, including one stretch where he bought 8 Amazon FBA private label companies in just 75 days. In this fireside chat, Richard will share the good, the bad, and the downright ugly of what he learned. This transparent tell-all will not only help you prepare your business for an exit, but the insights will also help you run your business better today.

The Chatbot Ranking and Review System for Private Label Amazon Sellers

Michelle Barnum Smith, Your Marketing Therapy

Type: General Session|Room: 7

3/24/2020 2:45 PM - 3:45 PM

Room: 7

General Session

Speaker

Michelle Barnum Smith

Michelle Barnum Smith

Your Marketing Therapy

The Chatbot Ranking and Review System for Private Label Amazon Sellers

Want to win the game on Amazon? In this training you'll learn the step by step process to take control of your listings by building your brand with chat bots, including:
  • Step #1: Build A Powerful Messenger Launch List You Can Use To Rank Your Products Over And Over Again
  • Step #2: Use Your List To Launch New Products On Amazon
  • Step #3: Increase Your Verified Reviews (without Getting Your ASIN Blocked)

4:00 PM - 5:00 PM

Advanced (and Compliant) Product Review Strategies for Launch and Beyond

Liz Fickenscher, eComEngine

Type: General Session|Room: 9

3/24/2020 4:00 PM - 5:00 PM

Room: 9

General Session

Speaker

Liz Fickenscher

Liz Fickenscher

eComEngine

Advanced (and Compliant) Product Review Strategies for Launch and Beyond

Sellers face more challenges than ever when trying to get verified purchase product reviews on newly launched products. They deal with black hat bad actors, fierce competition and a difficult algorithm. What are some proven strategies for getting those all-important product reviews? How can you make sure you pursue those product reviews in a way that complies 100% with Amazon’s Terms of Service? Liz Fickenscher of eComEngine will give you actionable tips on getting product reviews and share statistics on what works for review requests. Additionally, she’ll keep you up to date on Amazon’s TOS and how to interpret them.

Seller Performance /Product Compliance Panel The Latest Amazon Enforcement Issues We All Need to Understand

Peter Kearns, Former Amazon Insider, 180Commerce

Cynthia Stine, President, eGrowth Partners

Chris McCabe, Former Amazon Insider, ecommerceChris

Rachel Greer, Former Amazon Insider; Founder and Managing Partner, Cascadia Seller Solutions

Type: General Session|Room: 7

3/24/2020 4:00 PM - 5:00 PM

Room: 7

General Session

Speakers

Peter Kearns

Peter Kearns

Former Amazon Insider

180Commerce

Cynthia Stine

Cynthia Stine

President

eGrowth Partners

Chris McCabe

Chris McCabe

Former Amazon Insider

ecommerceChris

Rachel Greer

Rachel Greer

Former Amazon Insider; Founder and Managing Partner

Cascadia Seller Solutions

Seller Performance /Product Compliance Panel The Latest Amazon Enforcement Issues We All Need to Understand

Each year, PROSPER Show looks at changing policies and programs impacting the ability of sellers and brands to protect themselves. With our panel of experts, we examine what changes sellers need to be making to be compliant, while using new programs to protect their brands and businesses.

The Value of a Proper IP Strategy on Amazon: from Product Launch to Exit

Rich Goldstein, Goldstein Patent Law

Type: General Session|Room: 10

3/24/2020 4:00 PM - 5:00 PM

Room: 10

General Session

Speaker

Rich Goldstein

Rich Goldstein

Goldstein Patent Law

The Value of a Proper IP Strategy on Amazon: from Product Launch to Exit

IP plays a huge role throughout the lifecycle of any Amazon business. The right IP can give you a leg up on your competition who are fighting for success in already crowded niches. On the day that you sell your business, IP can be a multiplier of the price you are paid - but only if you have handled it correctly. In this session we are going to explore the right steps for you take in the beginning to:

  • Establish protection
  • Avoid IP conflicts with other sellers
  • Leverage your IP to gain and maintain a market advantage during the growth phase
  • Set up your IP for a successful and prosperous exit

Wednesday, March 25

9:00 AM - 10:00 AM

Build a Distributed Marketplace Across Google

John Kennard, Google

Type: General Session|Room: 9

3/25/2020 9:00 AM - 10:00 AM

Room: 9

General Session

Speaker

Build a Distributed Marketplace Across Google

Google properties play a huge role in a shopping journey, especially for considered purchases. Google has eight properties with more than one billion monthly users and more than one billion connected devices, as well as immense trust with users. Shopping Actions will enable users to buy products within their Google experience in increasingly interesting ways and we believe marketplace sellers are well - positioned to be the merchants selling those products.

The Advertising Price of Product Launch: Costs and Strategies for Getting to Page One

Aatish Salvi, CTO, Teikametrics

Type: General Session|Room: 7

3/25/2020 9:00 AM - 10:00 AM

Room: 7

General Session

Speaker

Aatish Salvi

Aatish Salvi

CTO

Teikametrics

The Advertising Price of Product Launch: Costs and Strategies for Getting to Page One

There is no shortcut to Page One of a search term that matters. It is a hard battle against competitors for ratings, reviews, and rankings. Assuming you have product-market fit, to win you have to have capital, patience and a nuanced advertising strategy that leverages multiple ad types and approaches. This talk will cover a category analysis of what it truly costs to get to page one for a high-performing search term, and how long you can expect it to take. From there we'll explore systematic advertising, inventory strategies for managing these costs, and being time and capital efficient.

Use Video to Solve Your Biggest Challenges on Amazon

Patrick Tedjamulia, Videopeel

Type: General Session|Room: 10

3/25/2020 9:00 AM - 10:00 AM

Room: 10

General Session

Speaker

Use Video to Solve Your Biggest Challenges on Amazon

In this presentation, Patrick Tedjamulia will show you how to solve your biggest challenges through easy, proven video-based strategies. These challenges include improving conversions and sales, time spent on your listings, rankings and reviews, consumer trust, brand likability, purchase intent, content generation, product research, awareness, loyalty, and funding. You can implement these strategies on your own, or easily outsource to maximize performance.

10:15 AM - 11:15 AM

Advanced Shipping Practices to Increase Profitability and Gain a Competitive Edge

Refael Elbez, Unicargo

Type: General Session|Room: 9

3/25/2020 10:15 AM - 11:15 AM

Room: 9

General Session

Speaker

Refael Elbez

Refael Elbez

Unicargo

Advanced Shipping Practices to Increase Profitability and Gain a Competitive Edge

It’s no secret that logistics can make or break your business. International shipping is an intricate endeavor in which the smallest mistake can cause overwhelming losses. Refael Elbaz, Founder and CEO of Unicargo, has seen them all and will share an abundance of simple-to-apply practices that will lower your logistics costs, while avoiding unpredictable losses by making them predictable. In this session Refael will cover:

  • How to utilize Trump’s new tariffs for your own advantage
  • Product classification - how to double check if your product is correctly classified to avoid customs issues and make sure you’re not paying unnecessary duties
  • Untold information about ocean freight carriers, revealing ways to shorten your ocean freight transit time
  • The true costs of the most common mistakes importers do unknowingly

Amazon Search Advertising Isn't Enough: Why Brands MUST Drive Outside Traffic to Their Detail Pages

Peter Kearns, Former Amazon Insider, 180Commerce

Type: General Session|Room: 7

3/25/2020 10:15 AM - 11:15 AM

Room: 7

General Session

Speaker

Peter Kearns

Peter Kearns

Former Amazon Insider

180Commerce

Amazon Search Advertising Isn't Enough: Why Brands MUST Drive Outside Traffic to Their Detail Pages

Selling on Amazon has become more and more competitive ever since Amazon launched paid search advertising. For brands to succeed today they must have multiple "levers" to pull in order to drive sales. One of those levers must include the ability to drive outside Amazon traffic to detail pages. Peter's presentation, which is aimed at DTC brands that have stand alone eCommerce and social media or current born-on-Amazon brands looking to expand their Amazon sales strategy to include social media and stand-alone eCommerce, will learn why driving outside traffic is so important, the benefits of specific traffic sources like Instagram, Facebook or product placements and how to launch an outside Amazon traffic strategy. Peter will review the current Amazon landscape and why outside traffic is so important, along with examining case studies and step-by-step guidance for what brands need to do to create their own outside Amazon traffic strategy.

TBD

Juozas Kaziukenas, Marketplace Pulse

Type: General Session|Room: 10

3/25/2020 10:15 AM - 11:15 AM

Room: 10

General Session

Speaker

Juozas Kaziukenas

Juozas Kaziukenas

Marketplace Pulse

TBD

TBD

1:00 PM - 2:00 PM

Advanced Amazon Advertising Structure: The Multi-Year Plan

Joseph Hansen, Buy Box Experts

Type: General Session|Room: 7

3/25/2020 1:00 PM - 2:00 PM

Room: 7

General Session

Speaker

Joseph Hansen

Joseph Hansen

Buy Box Experts

Advanced Amazon Advertising Structure: The Multi-Year Plan

Come learn about how to organize your campaign structure and profitability targets based on multi-year plans. We'll assess which plans work best based on your goals (i.e. selling your business, running a lifestyle business, etc.) We'll also discuss structuring your ad campaigns, groups, and keyword bidding based on two different approaches: Maximizing Sales Volume or Maximizing Profitability. You will learn about keyword isolation, best bid indicators, and performance vs discovery campaigns.

Pressure Testing Sales Growth Goals Using Data Amazon Already Provides

Jeff Cohen, Chief Marketing Officer, Seller Labs

Type: General Session|Room: 9

3/25/2020 1:00 PM - 2:00 PM

Room: 9

General Session

Speaker

Jeff Cohen

Jeff Cohen

Chief Marketing Officer

Seller Labs

Pressure Testing Sales Growth Goals Using Data Amazon Already Provides

In this session, you will learn:

  • What data is important and how to analyze it
  • Hidden data in Seller Central
  • 80/20 and how it applies to your success
  • KPI, Metrics and Numbers - what they really mean

The Cost of Private Label Sellers Ignoring their Product Compliance Responsibilities Just Got a Lot Larger- What Now?

Rachel Greer, Former Amazon Insider; Founder and Managing Partner, Cascadia Seller Solutions

Vianna Chan, Vartest

Type: General Session|Room: 10

3/25/2020 1:00 PM - 2:00 PM

Room: 10

General Session

Speakers

Rachel Greer

Rachel Greer

Former Amazon Insider; Founder and Managing Partner

Cascadia Seller Solutions

The Cost of Private Label Sellers Ignoring their Product Compliance Responsibilities Just Got a Lot Larger- What Now?

In light of the courts recent findings that Amazon can be held liable for unsafe products the goal of the seminar will be to educate both Amazon sellers and team members on specific compliance criteria for specialized product groups.   Selling noncompliant products is just as problematic as selling counterfeit products.  For example, children’s products and personal protective equipment (HVSA garments, medical gowns) require strict adherence to federal regulations and conformity assessment standards (e.g. 16 CFR 1500, ANSI 107). Due to their highly technical nature, these criteria are not always well understood by the general public.
Of the frequent inquiries we receive from Amazon sellers on steps required to issue a COC (Certificate Of Compliance/Conformity), many do not understand the relevant tests that need to be performed, or value behind testing as they have never worked with a CPSC-approved laboratory before.  We outline what a reasonable program of compliance entails and how it relates to removing noncompliant products from the supply chain.
By providing an educational overview on specific test methods and compliance standards required for highly regulated product categories, we can help Amazon sellers run their businesses more effectively and offer strategies to mitigate costly compliance issues.  We explain the difference between Product Performance Specifications and Test Methods and how they give rise to a Certificate Of Conformity (COC).
The second intent of this seminar will be to raise awareness among both Amazon sellers and personnel on recent changes in Federal Legislation regarding consumer product safety and labeling, who it will impact, and how it will change Listing Requirements currently presented to Amazon sellers.
Our technical testing expertise across all consumer-facing industries and presence in National-level committees (ASTM, ANSI, ISO, AATCC, etc.) position us well to discuss changes in the regulatory landscape, and how it will affect selling in the online marketplace. 

2:15 PM - 3:15 PM

Amazon One Vendor- Fact or Fiction: Adapt to the Changing Environment

Josh Cowan, Streiff Marketing

Type: General Session|Room: 10

3/25/2020 2:15 PM - 3:15 PM

Room: 10

General Session

Speaker

Josh Cowan

Josh Cowan

Streiff Marketing

Amazon One Vendor- Fact or Fiction: Adapt to the Changing Environment

This session will cover what is known about Amazon One Vendor and how changes will potentially impact manufacturers. Topics covered will include:

  • What is Amazon One Vendor and what will it look like for manufacturers?
    •  Mandated 1P and 3P retail relationships
  • Current hybrid approach and the future of the hybrid model
    • Differences and future of prime eligibility, payment terms, price and inventory control, marketing, and access to internal Amazon support
  • Current status of Amazon’s control of retail relationships and determination of whether manufacturers will be 1P or 3P vendors
    • Who will be pushed to 3P?
    • What does this mean for resellers, dealers, and distributors?
  • ASIN level impacts – resellers may lose ability to sell products that Amazon wants to sell on 1P
  • Importance of diversifying sales mix for non-manufacturers
    • Buy box implications

Seller Panel on the Amazon B2B Platform

Brian Semling, Brian's Toys

Dan Lambrecht, Gearhead Mania

Dov Sassoon, Maxxima

Jason Boyce, Avenue7Media

Type: General Session|Room: 7

3/25/2020 2:15 PM - 3:15 PM

Room: 7

General Session

Speakers

Brian Semling

Brian Semling

Brian's Toys

Dan Lambrecht

Gearhead Mania

Jason Boyce

Jason Boyce

Avenue7Media

Seller Panel on the Amazon B2B Platform

A few years ago, Amazon launched the Business seller program, offering B2B customers the opportunity to buy with volume discounts and sales tax exemption status. In this seller panel, we learn from a wide range of sellers who have embraced this platform, and found different levels of success, challenges and opportunities.

Working with the Black Box of Amazon Ads: Controlling Search Terms

Ben Aldern, Prestozon

Type: General Session|Room: 9

3/25/2020 2:15 PM - 3:15 PM

Room: 9

General Session

Speaker

Ben Aldern

Ben Aldern

Prestozon

Working with the Black Box of Amazon Ads: Controlling Search Terms

Most advertisers assume that keywords are the most important entity to focus on in their Amazon advertising account. This is a holdover from other ad publishers like Google. Amazon PPC is all about which product you show for which search term and how much you pay for this. Keywords are simply tools to manage search term exposure. Moving the focus to search terms allows advertisers to gain control over their account instead of spending frustrating hours fighting against Amazon's algorithm. The target audience for this session is anyone who directly manages an advertising account on Amazon, whether this is an account they own, or a client account they manage. This session is for you if you set up the account without a clear understanding of how Amazon Ads work, or you are confused why their optimization efforts aren't working as well as you expect them to do.

3:30 PM - 4:30 PM

Find and Negotiate with Your Factory's Subsuppliers

Nathan Resnick, Sourcify

Type: General Session|Room: 9

3/25/2020 3:30 PM - 4:30 PM

Room: 9

General Session

Speaker

Find and Negotiate with Your Factory's Subsuppliers

In this presentation, Nathan will be diving into how each factory that you work with has sub-suppliers and how negotiating directly with them can drastically reduce your unit costs. He'll chat about how to find your factory's sub-suppliers, how to manage quality with them, how to connect your sub-suppliers to your main factory, and how to decrease lead times.

Proven Recipes for Scaling to $10M

Parag Mamnani, Former Amazon Insider, Webgility, Inc.

Type: General Session|Room: 10

3/25/2020 3:30 PM - 4:30 PM

Room: 10

General Session

Speaker

Parag Mamnani

Parag Mamnani

Former Amazon Insider

Webgility, Inc.

Proven Recipes for Scaling to $10M

Hear the stories and learn from the strategies of sellers who grew revenue to $10M and beyond. Ex-Amazon insider Parag Mamnani reveals the secrets of success after working with over 10,000 ecommerce companies over 18 years. Backed by data and colorful anecdotes, you’ll walk away with actionable insights to help you grow your top line. Ideal for CEOs, CFOs and ecommerce managers of multichannel retailers & brands with annual revenue between $500,000 and $5M.

Tear Down Amazon Listings: Best Practices to Follow for Private Label Brands

Emma Tamir, Marketing By Emma

Joseph Hansen, Buy Box Experts

Type: General Session|Room: 7

3/25/2020 3:30 PM - 4:30 PM

Room: 7

General Session

Speakers

Emma Tamir

Emma Tamir

Marketing By Emma

Joseph Hansen

Joseph Hansen

Buy Box Experts

Tear Down Amazon Listings: Best Practices to Follow for Private Label Brands

In this interactive session, two listings experts review product listings to point out important gaps, and identify efficient ways to improve these listings so as to improve likely performance on organic search and customer conversion.

4:30 PM - 4:40 PM

Wrapup of Prosper Show 2020

James Thomson, Partner, Buy Box Experts

Joseph Hansen, Buy Box Experts

Type: General Session|Room: 7

3/25/2020 4:30 PM - 4:40 PM

Room: 7

General Session

Speakers

James Thomson

James Thomson

Partner

Buy Box Experts

Joseph Hansen

Joseph Hansen

Buy Box Experts

Wrapup of Prosper Show 2020

We will review the 2020 show, and discuss the details of PROSPER Show 2021.

Register now for the opportunity to connect with thousands of attendees and vendors

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