Chances are pretty good that if you’re reading this, you are interested in selling a product in the online marketplace. You might have already selected a niche, or you may still be open to suggestions and advice on what to sell.
Either way, knowing how to sell using Fulfillment by Amazon (FBA) can only be worthwhile to you. Its multiple benefits help you fill orders without filling your house or garage or spending excessive amounts of time at the post office.
How do I figure out what to sell?
The first thing that you need to do is find a need. There are several different criteria to help you decide if your preferred product will do well in the online sector.
The next thing you should do is think about competitors who are currently selling similar products. Look through the reviews of your top potential competitors and pay particular attention to those who are highly engaged with their customers. Those sellers with an abundance of reviews, who reply quickly to questions will require a lot of effort on your part to beat or even match.
Think about the following questions as you narrow down your target audience:
Before you jump in with both feet, do your research. Watch your competitors for a few months before taking the plunge. This will give you a good idea of how well they perform across seasons, which will help you gauge your own likely success.
Once I’ve decided on a product and would like to use FBA, what do I need to do before I make a sale?
Your first order of business once you’ve decided to distribute your products through Amazon is to set up an Amazon Seller Account. Amazon offers two types of accounts, so you need to decide which one fits your business’s needs.
Next, create an FBA account under your Amazon Seller Account. Once you have both of these accounts set up, you can start listing your products. Amazon makes it easy to create single or bulk listings using the various tools on their website.
At this point, you’ll need to either purchase barcodes from a reputable barcode-generating website, or you can just use the manufacturer’s barcode on the back of the original product.
Next, you’ll probably want to sit down with Amazon’s fee estimator to plan out how much overhead each item will generate. Storage, shipment, tracking, and packaging are just some of the aspects that the fee estimator takes into account when helping you set your prices.
Once you have your items listed, you need to prepare them for shipping and inventory. Make sure to follow Amazon’s inventory and shipping requirements so that your products are packaged appropriately, arrive safely, and are easily inventoried and distributed.
Now you can track your shipment to Amazon, and once it has arrived and been inventoried at their warehouse, you should be able to see each listing on the Amazon website. It’s up to you to market, market, market to get your product sold.
Why should I go the Fulfillment by Amazon route?
If you’re new to online business, FBA removes a lot of the headache of setting up shop. It picks, packs, and ships your items, so you don’t have to. Amazon also has the business know-how to keep track of your items and the experienced staff to offer exceptional customer service. Combined with its many other benefits, FBA is a good way to go for both new and experienced online business owners.
To learn more about the pros and cons of Fulfillment by Amazon and other ideas for kickstarting your Amazon business, attend an Amazon seller event. You’ll be able to network with top-tier service providers and learn tips and tricks from experts in the industry.