Voice search is here. Are you ready?
Every new trend in ecommerce starts small, but as it gathers momentum, they hold a significant place in the market. Previously, Facebook was just a social media platform, but over the years it has evolved to be a potent marketing tool, the majority of the top marketers use for promoting their brand. One such trend, voice commerce is heralded as the next big thing and with its growing popularity; it is anticipated as the future of ecommerce than just an exciting new trend. It’s just a matter of time that shoppers discover the immense ease, convenience and speed of online shopping with the help of voice-based intelligence assistants. At present, voice commerce boom is in the initial stages so; it’s the best time to make your Amazon listing ready for it before your competitors do.
How to Dominate Voice Search?
The tactics you are already using to rank on Amazon can also prove to be helpful while optimizing for voice commerce. The voice search assistant like Alexa and Amazon Echo are known to have recommended the products which have an Amazon’s choice label for the given search term, the products from the user's search history and the first product from the voice search results. Below are the factors that can help you rank well in voice search results:
1) Fulfilment Channel & Speed:
Your fulfillment channel (FBA or FBM) and the fulfillment speed are potent factors that can help you to rank in voice search. Offering quick delivery and satisfactory after-sale service will help you win the limited seats available in the voice search results. So it goes without saying that choosing FBA as your fulfillment channel can give you an unfair advantage over the others who don’t.
2) Amazon Prime:
Nearly all the products suggested by Alexa and Amazon Echo are Amazon prime which means that you have better chances to be recognized by the virtual assistants if your products qualify for Prime Shipping Label. Once the product is placed under the Amazon Prime Label, it should be delivered within two business days.
3) Product Description:
You cannot decode the algorithm on which the voice-powered devices are working on, but you can definitely feed them with the up-to-date and detailed information about your product, so they can give the prospective buyers most accurate results possible. Your title and description should be structured in such a way that it sounds better when read aloud and comprise of the answers to frequently asked customer queries. Exact keywords used by Alexa would be unveiled over time but a majority of them are expected to be more conversational.
4) Category Ranking:
Majority of the Alexa recommended products are popular amongst their respective category. Being popular and top in their category, they sell more and so they are the obvious choice for the virtual assistants. To rank in your category make sure your category is specific because it will have fewer competitors, work on maximizing your product reviews and accelerate your sales velocity and conversion rates.
It is expected that by the end of the year 2020, 50% of searches would be conducted by voice search. The stats are enough to prove that voice search is now making its mark in the ecommerce world. More and more customers are flocking towards the devices like Alexa and Amazon Echo for online shopping, so it is obvious that it will move towards the mainstream in just a few years. As Amazon has already started investing a huge amount in this space, it’s high time that brands also make their Amazon business ready for this new era of ecommerce called voice commerce.