How Online Retailers Can Protect Their Customers’ Data

The prevailing advantage of online shopping is its convenience. You can avoid traffic, crowded parking lots, and long lines at the cash registers. Online shopping allows you to shop quickly and with more choices at your fingertips.

The main concern of online shopping, however, is security. Because of the proliferation of news about cyber crime, online shoppers worry that their financial information could be compromised.

Online stores should be devoted to protecting their customers’ data. There are several ways of safeguarding buyers’ financial information. One method for learning about different options for online protection is to attend an ecommerce exhibition, like PROSPER Show, where security experts share their knowledge and experience.

Here are a few ideas for protecting your patrons’ data:

• Opt for SSL encryption – Due to the online movement of consumer data between the server and browser, there is always a risk of interception. SSL encryption provides a secure link for the customers’ financial data. It is a must for e-commerce websites and it also helps patrons feel safer in their transactions.
• Have a dedicated server – Many small online retailers share servers for website hosting, which means that different sites run on the same machine. This allows others to potentially, maliciously access your website, making your customers vulnerable if another site on your server has weak security.
• Use strong encryption – Hackers are now getting more sophisticated. Many big businesses have experienced data breaches, with millions of passwords and other information stolen. If they can access your password, they can now access other financial information as well.
• Subscribe to a malware monitoring service – There are programs that protect your website from malware by notifying you if your site is compromised. The quicker you know, the better you can minimize the damage.
• Use two-factor authentication – Many online shoppers have been victimized by phishing. This can be avoided with two-factor authentication. While it can be time consuming, your customers’s data will be better protected.

It takes time and resources to secure your Amazon account or to make your e-commerce website more secure, but it will pay for itself. Customers who feel comfortable on your website are more likely to make purchases. Besides, just one security breach will create untold losses in time and money.