So You’re Considering Expanding Your Amazon Advertising . . . Now What?

January 16th, 2019

By Lena R. Liberman

Ignite and Amazon Advertising Specialist, Seller Labs


One of the biggest areas for potential growth right now is Amazon Advertising. I could bore you with stats or I could provide you information that is far more compelling, namely that Amazon itself is ALL IN on advertising — increasingly on its own platform and off of it as well. And that’s a green light to you that you need to be involved in this because no company recognizes opportunity for growth like Amazon does.

So you should be in too. Actually, you’ve probably been in for some time. By that I mean that you’re already advertising on Amazon using Sponsored Products. But that’s not enough anymore. As Amazon has upped its game, so must you up yours.

Your first step is assessing your readiness for advertising growth and what you need to do in order to best position yourself for the right kind of expansion.

I want you to understand two things before you take any action:

1) What scaling up your Amazon Advertising means and how it can manifest

2) How ready you currently are to move forward with increased investment

First: What do I mean when I talk about scaling up and expanding Amazon Advertising? I mean taking your advertising to the next level and investing more time and more money and more expertise in your advertising efforts.

This could take any or all of the following forms: 

Increasing daily ad spend

Beginning to advertise catalog products previously not advertised

Adding campaigns and keywords and ad groups

Increasing bid amounts

Adding different types of Sponsored Products Advertising such as Sponsored Brands Ads and Product Display Ads

Bringing on an expert to manage your advertising

All of those things require time, money, and knowledge. So before you invest in scaling up and spending more to make more and to build your brand and grow your revenue, you need to assess where you stand now and where you want to be in the future. 

We’ve created the following model to help you best understand your situation, challenges, and opportunities.


 Assessing yourself and your advertising efforts and ambitions (“working the square”) will tell you everything you need to know about your readiness for scaling and how best to do so.

Download our free Amazon Advertising Assessment now, take your personal inventory, and get help and direction with next steps.


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