Improving Organic Ranking and Paid Placement Visibility Through Content Optimization

23 Mar 2017
10:00 - 11:00
N115-N117

Improving Organic Ranking and Paid Placement Visibility Through Content Optimization

As Sellers, it is paramount to success that we increase product search rankings both on the organic SERP and in paid placements. The more visibility we can drive to product detail pages on Amazon, the more we increase sales. From Sponsored Products optimization to product giveaway review campaigns to driving off-Amazon traffic, it’s critical that today’s Sellers on Amazon utilize every competitive lever at their disposal to drive and maintain their product’s search rank for the search terms that matter. However, Sellers often fail to connect how product content impacts both organic and paid product visibility.
In this session, we will unlock how product content directly impacts both organic and paid product visibility and the steps you can take as a Seller to improve your content today. The stakes have been raised and content is no longer an operational nuisance but rather a strategic lever which we can use to drive incremental sales. Specifically, we’ll uncover exactly how Amazon’s product search algorithm works, how content impacts your advertising efforts, and how to optimize your content to maximize both visibility and conversion on Amazon.

Ex-Amazonian Pat Petriello discusses the connection between how content impacts visibility, and provides actionable steps a Seller could use immediately to evaluate their content.  We “raise the stakes” on the importance of content – it is a competitive lever, not just an annoying task.