1P vs 3P: The Big Decision About How to Sell on Amazon

23 Mar 2017
10:15 - 11:15
N115-N117

1P vs 3P: The Big Decision About How to Sell on Amazon

If you have your own private label brands or exclusive access to specific brands, you may be considering whether to sell the product as a third-party seller (3P), or pursue a wholesale relationship with Amazon Retail (1P). In this session, we discuss the tradeoffs that you have to make in pursuing each option – neither is perfect for every company, and each brings challenges in terms of operations, pricing control, catalog control and channel control. Join Shahrul Ladue and Bill Grdanski, two former Amazon insiders with extensive experience on both the 1P and 3P sides of Amazon. They will discuss the key issues that need to be considered so you can make the better choice for your brand.

NOTE: In January 2016, the co-founders of PROSPER Show, James Thomson and Joseph Hansen, published an article in Web Retailer on this “Vendor Central vs. Seller Central” trade-off. You can download it here.