Reviews: White, Gray or Black – Will Your Reviews Strategy Get You In Trouble? (PL, AS)
Amazon’s Terms of Service are vague and Amazon sellers constantly debate their interpretation but what do we really know? In this session we will explore Amazon’s TOS and tactics that are White (Good), Gray (questionable) and Black (bad). Case studies will be provided to show sellers the proper way to launch products to gain visibility in Amazon search and stay compliant In addition, insight will be given into what to avoid when creating a product promotion. The Amazon algorithm is constantly changing and requires sellers to adapt their practices to remain compliant insight in this session will allow participants to be up-to-date on the current rules and practices.