Voice search: Why should you get ready now?
It’s not just a trend and getting in on the ground floor will get you ahead of everyone else. As voice search rises in popularity, the relationship between hands-free searching and mobile devices becomes increasingly intertwined. The way people search for information and shop online is always changing. More and more, people are using voice search on their smartphones, tablets, or voice assistants (like the Amazon Echo or Google Home devices) to make purchases. Conversational (voice) queries provide more data and, therefore, more opportunity for brands to understand user needs. How can you use this to your advantage?
In this session, we’ll talk about how to research and understand how to optimize your listing for voice search. There are many tools can you use to gather this information. I’ll talk about a variety of those tools – both free and paid – and how you can most effectively use that information. If you want to learn how to help buyers quickly find your products and have them rank well, don’t miss this session.