Why You Should Consider Selling in Japan

14 Mar 2018
9:45-10:45
N101-N103

Why You Should Consider Selling in Japan

Topics to address:

Market opportunity in Japan, ecommerce statistics, demographics in Japan, and important psychographic segmentation of the Japanese online consumer

  • Ecommerce trends and examples of popular American brands or products
  • Demographic data
  • Amazon marketplace data – Japan is Amazon’s 4th largest marketplace

Overview of key ecommerce players and marketplaces in Japan

  • Amazon JP
  • Rakuten – Ichiba
  • Other marketplaces: Buyma & Yahoo Shopping

Key procedures for importing to Japan

  • Importer of Record or Attorney of Custom Procedures
  • Japanese regulation – product restriction / product testing procedures
  • Other logistics considerations importing to Japan
    • Unique FBA considerations and unique Rakuten logistics considerations
    • How else is Amazon Japan different?

How to position your products for seller success

  • Key localization best practice for Japanese consumer
  • Testing procedures for product demand

Addressing customer service and reverse logistics

  • Language support for customer inquiries
  • How to address returns in Japan

Bank accounts, payments and currency considerations

VAT considerations and payment