Peter Kearns is an Amazon brand expert and has been working with brands and retailers on Amazon for eight years. His first four years were spent as a leader on Amazon’s Seller Services team working in the Apparel & Softlines, Consumables and Sports & Outdoors categories. He’s helped hundreds of brands ranging from global legacy brands to small direct-to-consumer start-ups generate $500+ million (and growing) in gross merchant sales. Since Amazon, Peter has been consulting with brands and retailers on their Amazon strategy. He’s now the Vice President of Business Development & Brand Strategy for 180Commerce. 180Commerce is a brand management and advising agency specializing in helping brands succeed on Amazon.