William McCracken

How Brands Grown on Amazon Can Help Brick-and-Mortar Retailers

03/19/2019 1:00 PM
William McCracken
Co-Founder of Active Wow
Active Wow

• William McCracken is the co-founder of Active Wow and Vitamin Bounty, and helms the growth and trajectory of Active Wow's exponential online growth
• With intimate knowledge of Amazon, he plays an active roll in the understanding and execution of Active Wow's digital marketing and advertising
• Prior to starting Active Wow and Vitamin Bounty, William drove traffic to a number of online properties in the financial, dating, and lead-gen space
• He attended Ryerson University in 2008

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