America’s favorite football event is just around the corner. It will be played on February 4 at U.S. Bank Stadium in Minneapolis. Over 110 million people are expected to watch the big game—some in person but most on the screen at home. Don’t let the popular event slip by. Capitalize on the buzz to increase sales for your online business.
There are a number of ways to cash in on football fever in February. Here are just a few:
- Offer themed deals. Advertise online discounts relevant to the big game. Even if you don’t sell sports merchandise, you can still think of some creative tie-ins (“touchdown t-shirt deals,” etc.) Another option for keeping customers interested over time is to offer a deal a day leading up to the game. Offering a percentage off tends to have broader appeal than offering free items.
- Sponsor a social media contest. Draw attention to your website and products through football-themed social media competitions. Have users submit guesses for the final score of the big game. Award the winner with a product that you are seeking to promote.
- Send emails. Social media is powerful, but email campaigns are still the most direct form of communication. Send out an email advertising your discounts in the lead up to the big game.
- Hold an event. If you have a brick-and-mortar store, try hosting a game watching party with free food and invite local high school and college athletes to amp it up a level.